Privacy policy
Last updated: 3 July 2026
1. Who we are
This website, https://shopcurelia.com/, and the Curelia store (the "Services") are operated by Lumevita Limited, a company registered in Hong Kong under company number 80732295, with its registered office at Flat 5, 4/F, Won Hing Building, 74–78 Stanley Street, Central, Hong Kong. "Curelia" is a trading name of Lumevita Limited.
Lumevita Limited is the data controller of the personal information collected through the Services. This Privacy Policy explains how we collect, use, and disclose your personal information, in line with the UK GDPR and the Data Protection Act 2018.
You can contact us about privacy at support@shopcurelia.com.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
2. Personal information we collect
Depending on how you interact with us, we may collect:
- Contact details — name, billing and shipping address, phone number, email address.
- Order and payment information — items purchased, order value, transaction details, and payment confirmation. We do not store full card numbers; payments are handled by our payment providers.
- Account information — username, password, preferences and settings (if you create an account).
- Communications — information you include when you contact our support team.
- Device and usage information — IP address, device and browser information, and how you interact with the Services (via cookies and similar technologies).
- Marketing data — your preferences for receiving marketing from us.
3. Where we collect it from
- Directly from you (when you order, create an account, or contact us).
- Automatically through the Services (via your device and cookies).
- From our service providers (e.g. payment, shipping and analytics providers).
- From advertising and marketing partners.
4. How we use your information, and our lawful bases
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Process, fulfil and deliver your orders; manage your account; provide customer service | Performance of a contract |
| Take payment and prevent fraud | Contract / legitimate interests / legal obligation |
| Send order and dispatch updates | Performance of a contract |
| Send marketing by email or SMS | Consent (or soft opt-in to existing customers for similar products) |
| Personalise and measure advertising (including on Meta and Google) | Consent (via cookies) |
| Improve and secure the Services and analyse usage | Legitimate interests |
| Comply with legal, tax and accounting obligations | Legal obligation |
You can withdraw marketing consent at any time using the unsubscribe link or by emailing us.
5. Who we share your information with
We share personal information only as needed to run the store, with providers acting on our instructions or as required by law, including:
- Shopify — our e-commerce and hosting platform.
- Payment providers (including card processors, PayPal and Klarna) — to take and verify payment.
- Shipping and fulfilment partners — to deliver your order.
- Email/SMS marketing platform (e.g. Klaviyo) — to manage communications you have consented to.
- Advertising and analytics providers (e.g. Meta and Google) — where you have consented to the relevant cookies.
- Our group companies, professional advisers, and authorities — where necessary for legitimate business, legal or regulatory reasons, or in connection with a business transaction.
Our partners use your information in accordance with their own privacy notices.
6. International transfers
As Lumevita Limited is based in Hong Kong, and some of our providers operate outside the UK, your personal information may be transferred to and processed outside the United Kingdom, including in Hong Kong. Where we do this, we put appropriate safeguards in place — such as a UK adequacy decision where one applies, the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses. You can request more detail by emailing us.
7. Cookies
We use cookies and similar technologies as described in our Cookie Policy. You can manage non-essential cookies (including analytics and advertising cookies) through our cookie banner and settings.
8. How long we keep your information
We keep personal information only as long as necessary for the purposes above, including to meet legal, tax and accounting requirements (transaction records are typically kept for up to 6–7 years). Marketing data is kept until you opt out.
9. Your rights
Under UK data protection law you have the right to: access your information; have it corrected; have it erased; restrict or object to processing; data portability; and to withdraw consent where we rely on it. To exercise any right, email support@shopcurelia.com. We will respond within one month. We will not discriminate against you for exercising your rights and may need to verify your identity first.
10. Complaints
If you have a concern about how we handle your personal information, please contact us first at support@shopcurelia.com so we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
11. Children
The Services are not intended for anyone under 18, and we do not knowingly collect personal information from children.
12. Security
We use appropriate technical and organisational measures to protect your information. No method of transmission over the internet is completely secure, but we take reasonable steps to keep your data safe.
13. Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised version here and update the "Last updated" date above.
14. Contact
Lumevita Limited (trading as Curelia) Registered in Hong Kong, company no. 80732295 Registered office: Flat 5, 4/F, Won Hing Building, 74–78 Stanley Street, Central, Hong Kong Email: support@shopcurelia.com
For the purposes of applicable data protection law, Lumevita Limited is the data controller of your personal information.